If you have a blog, then there are higher chances you already know the importance of blogging. However, do you know how to optimize your blog posts to make them SEO friendly?
In reality, most bloggers fail to take full advantage of the enormous marketing potential that blogs offer. According to a study, almost 60% of ventures have blogs. And 65% of those blogs have not updated their blogs in the past few years. You can avail the enormous benefits of blogging marketing by posting fresh and relevant content regularly to your readers.
We bring you seven easy SEO tips and tricks to optimize your blogs
Conduct keyword research
The first step of developing a blog strategy for SEO is to conduct keyword research because it helps you find out what kind of topic the readers are interested in. It is smart to have one or two keywords in your mind for each blog post. Some secondary keywords are also necessary for your post.
Use these keywords wherever necessary, relevant, and makes sense. Do not force any keyword in any sentence because the search engines get vexed by keyword stuffing easily and might penalize you. You don’t have to add the exact keyword, you can use synonyms or similar words. Furthermore, go for long-tail keywords, as single-word keywords are very competitive and you might rank lower in search engine result pages (SERP).
Check for rich results in the SERP (search engine result pages)
Once you have your target keywords in mind, go on the interest and conduct some research for them. Most searches nowadays involve rich results on the SERP (search engine result pages). If any search for a primary keyword produces a featured snippet over the organic search result. If most of the organic result involves video thumbnails, images, or any other type of rich information, then make sure to optimise your content to compete with all those things.
Choose a good title for your post
Search engines pay attention to the title with a close eye when they try to understand all about your post. Thus, it makes the title a vital aspect of your overall content and provides you with an opportunity to communicate with your reader regarding your subject using the targeted keywords.
Our assignment help professionals suggest you include it in a way that sounds logical and makes sense. Shoehorning it will make it difficult for your readers to understand. Also, this will get you lesser clicks and traffic on the page. Hence, lower SEO chances. Although your blog post would be containing keywords in the topic, you can find a natural way to include it.
Add the keyword in your URL
The URL of the page is another place to add your primary keyword. It is another important part of the blog post search engines examine to understand what the page is. Thus, it is crucial for ranking factors. Also, always customise your URL before posting.
Optimise the headings of your page
The headings are yet another vital part search engines pay attention to when they try figuring out what your page. So, the heading of your page gives you another opportunity to add your targeted keywords, and rank higher in SERP. That includes everything that has a <h1>, <h2>, or <h3> tag on the blog post.
Headings are the best place to use all those secondary keywords that you have searched for. They will not make sense if you will use your primary keyword in every heading, right!
Use your image text
Another element that the search engines pay attention to is the text you used behind your images on the page. The name by which you have saved your image, (for instance keyword.jpg) and the alt text that you have filled are two more opportunities for you to use the primary keyword on your page.
Use relevant referral links
Referral links are one of the most vital ranking factors for search engines. Linking some other website to your page is a challenge but you have the freedom of linking your website and its pages to your post as much as you want. Although linking to another website may also get you favored returned reference link of your website and will increase your reach.
Whenever you write a new blog post, think about linking to one or more of your relevant previous pages. Whenever it makes sense, link your pages. You can also use anchor text that connects to your primary keyword for the previous blog posts you are linking to.
Write meta description
The meta description does not affect the ranking of your website. However, it influences the readers when they are discovering their options on the search engine result pages. Readers always try to choose between pages for the best content by reading the meta description. A strong meta description will attract more traffic to the website.
Your blog post is the most powerful SEO tool for you. You can generate enormous business by optimising your blog post. Thus, use these tricks to attract traffic to your website and enjoy the fullest of SEO benefits. Many students choose their career in the digital marketing field and during their academic year, they have to submit assignments for completion of their course. If you are struggling with assignment writing, contact us; ask for assistance from the best assignment writers who can aid you.